tRUE STANDARD

"tRUE - true; faithful; loyal STANDARD - binding rule; established; widely accepted

As a brand, we strongly believe in developing every single product individually with the highest possible level of sustainability and sharing this development with you, whether recycled, handcrafted, organic or vegan.

tRUE STANDARD style is not trend. We combine modernity with tradition. We let ourselves be inspired by the founding period of the last century and interpret details and silhouettes with modern, sustainable materials: ageless, relaxed and sophisticated.

ENJOY STYLE WITH VALUES

tRUE STANDARD is honest. We love fashion and we love our planet. We do style with value. We contribute what we can, to act responsibly by our commitment to sustainable sourcing.

Love,
your tRUE STANDARD Team

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The Idea

Bernd Keller has worked in well-known, international companies in management positions and as Creative Director. Ultimately Bernd gives nothing to titles and positions. "After all, it's more about using the talents and knowledge he has given us in a meaningful way," says Bernd. Fashion doesn't have to remain superficial. "You can be creative and do good at the same time. Bernd convinced a few close friends and valuable former colleagues from the fashion industry and realized his dream of combining sustainability and innovation.

WE CARE ABOUT PEOPLE

We work very closely with our productions. The human being is key and it is very important to us that everyone who participates in the development process also has fun and is paid fairly.

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