Bernd Keller has worked in well-known, international companies in management positions and as Creative Director. Ultimately Bernd gives nothing to titles and positions. "After all, it's more about using the talents and knowledge he has given us in a meaningful way," says Bernd. Fashion doesn't have to remain superficial. "You can be creative and do good at the same time. Bernd convinced a few close friends and valuable former colleagues from the fashion industry and realized his dream of combining sustainability and innovation.